I’m fired up. Mad, even, about an article I saw today in the wsj. Here’s why. Authenticity matters. Authenticity in ag matters even more. I love this industry with every part of me. I wasn’t born into it but I was born with this love for it.
Farmers and ranchers across the country have been on a mission to show you where your food comes from, because you care. Influencers like the ones in this article damage that authenticity. Because like my friend casskjohn said, “People are so far removed from farming and ranching that when we don’t tell the whole story, the inauthenticity becomes a lie.”
Farming and ranching is hard. It’s thankless. It’s not beautiful stoves and kids in prairie dresses. I cant change what those influencers do or share. I can’t change the fact that they often refuse to engage over here because it’s too uncomfortable. I can’t change the fact that at least half of them have inadvertently killed a dairy cow because they didn’t know what they were doing and had a romanticized view of how farming and ranching should be.
But here’s what I can do: I can guarantee that all the content you see here – curated or not – is authentic. Is real life. Is the good and the bad and the ugly.
Ag comes in all shapes, colors, sizes, and types. They share one type. Make sure you’re seeing a few.
This article was on the front page of the Wallstreet journal. Where are the stories about the ranchers who’ve been up for weeks fighting wild fires and risking their lives for their cattle??
Where are the stories of dairy farmers reinvesting hundreds of thousands of dollars into their operations to reduce their carbon emissions?
Where are the stories from the farmers in California fighting drought and ignorance about where a large portion of the US food supply comes from?!
Where are those stories?!
Let me be 100% clear: These women are farmers and ranchers WITHOUT A DOUBT. The work they do matters and is important. I just cannot get on board with the curated version that doesn’t portray farming and ranching for what it is.